World Surf League
Pro surfers are superheroes. To heighten fan appeal, we brought them down to earth.
Beach Breaks takes us inside the US Open of Surfing, literally. The concept was a behind-the-scenes experience to humanize the athletes. A series of digital videos premiered on the WSL’s live broadcast and social media channels, including Facebook, YouTube, Twitter, and Instagram — reaching tens of millions of fans worldwide. We created a content series that pairs truthful insights with a behind-the-scenes look at the crazy traveling circus that is the WSL — making pro surfers absolutely more approachable and absolutely more chill. Adweek said the work “appeals to both long-time fans and those just discovering the sport.” Rad.