There’s a difference between playing a game and having game. We helped Champs Sports own both.
Champs Sports needed to reimagine their brand to find relevance. Our insight, based on research, uncovered a unique positioning at the sweet spot between sports and fashion. Our platform, “Champs Sports: We Know Game,” repositioned the retailer as the official provider of style and swagger.
We created the mobile app SWAG, a digital magazine showcasing full original and custom content. SWAG seamlessly integrated a shoppable e-commerce catalog with interactive experiences in music, sports, and fashion to further the cultural conversation.