Champs Sports


There’s a difference between playing a game and having game. We helped Champs Sports own both.

Champs Sports needed to reimagine their brand to find relevance. Our insight, based on research, uncovered a unique positioning at the sweet spot between sports and fashion. Our platform, “Champs Sports: We Know Game,” repositioned the retailer as the official provider of style and swagger.


We created the mobile app SWAG, a digital magazine showcasing full original and custom content. SWAG seamlessly integrated a shoppable e-commerce catalog with interactive experiences in music, sports, and fashion to further the cultural conversation.


There are ups and downs, rewinds, fast-forwards and pauses. And yet, we are taught that success is all about a straight path, dead ahead.
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If you’re a marketer looking for a traditional focus group or a by-the-numbers research report, Zambezi X may not be a fit for you. The new division, headed by a trio of senior-level female executives at the Culver City-based indie agency, would rather “cultivate a collective and get real truths…
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Zambezi has long been known for having a famous primary investor: Kobe Bryant. But last year the agency bought out Mr. Bryant’s stake, starting a new chapter in its life. Zambezi also wanted to be seen as a shop that does more than sports and entertainment, so it restructured its…
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Zambezi and Autotrader have rolled out ‘Shop All the Cars,’ an advertising blitz with national broadcast and a 360-degree Times Square Spectacular. The campaign’s core creative execution is a :30 broadcast spot that features a visceral mash-up of faux car commercials from a variety of brands. The campaign features the…
Read On The Drum >


Preparation Nation


Preparation Nation


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