Taylormade

THE BEST PERFORMANCE
BRAND IN GOLF

Zambezi has been TaylorMade’s agency of record for years. We’ve continuously helped them maintain their reputation as the most innovative and technologically advanced brand in golf with work that has pushed boundaries while straying away from the status quo in golf marketing. Here's a look at some of the most impactful and memorable work we have made with TaylorMade over the last few years.

TECHNICALLY LEGAL

TaylorMade developed a driver that pushed the limits of what can officially be considered a driver. It’s legal … technically.

DIVOTS

TaylorMade wanted to generate buzz for the release of their new M1 driver. We provided a sneak peek at what the driver can do in a way only golf lovers would understand.

THE WAIT

If you know any golfers, you know that winter is like purgatory. We composed a brand spot for TaylorMade that commiserated with fellow enthusiasts yearning to get back on the course.

DEMAND MORE

Players with single-digit handicaps don’t pay attention to advertising, so we let the product speak for itself with a 360º fitting experience.

R15: MADE OF GREATNESS

TaylorMade’s R15 driver is the result of 15 years of relentless innovation. We gave it a human face, aligning the legacy of the Tour pro with the unrivaled innovation of the product.

NEWS + PRESS

There are ups and downs, rewinds, fast-forwards and pauses. And yet, we are taught that success is all about a straight path, dead ahead.
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If you’re a marketer looking for a traditional focus group or a by-the-numbers research report, Zambezi X may not be a fit for you. The new division, headed by a trio of senior-level female executives at the Culver City-based indie agency, would rather “cultivate a collective and get real truths…
Read On AdWeek >
Zambezi has long been known for having a famous primary investor: Kobe Bryant. But last year the agency bought out Mr. Bryant’s stake, starting a new chapter in its life. Zambezi also wanted to be seen as a shop that does more than sports and entertainment, so it restructured its…
Read On AdAge >
Zambezi and Autotrader have rolled out ‘Shop All the Cars,’ an advertising blitz with national broadcast and a 360-degree Times Square Spectacular. The campaign’s core creative execution is a :30 broadcast spot that features a visceral mash-up of faux car commercials from a variety of brands. The campaign features the…
Read On The Drum >

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