vitaminwater active

SORTA-FIT SPOKESGUY

The sports drink category is for fitness fanatics. But what about everyone else? For vitaminwater active, our goal was to create the sports drink for the rest of us.

NEWS + PRESS

Zambezi CCO Gavin Lester is among those taking the helm and changing the rules.
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Things are a little blurry in Zambezi’s new campaign positioning Kelley Blue Book as “Your Car Guide.”
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For the national launch of vitaminwater active, the Coca-Cola brand turned to Los Angeles independent agency Zambezi for a personification of its positioning as “a sports drink for the rest of us.”
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Zambezi CEO, Jean Freeman, was named to AdWeek’s elite list of brand and agency leaders—who are also moms.
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