vitaminwater active

SORTA-FIT SPOKESGUY

The sports drink category is for fitness fanatics. But what about everyone else? For vitaminwater active, our goal was to create the sports drink for the rest of us.

NEWS + PRESS

Industry folk—including Zambezi principal and CEO, Jean Freeman—share where they draw the line this Valentine’s Day.
Read On Campaign Live >
I lead the agency’s creative department and I’m also a practicing conceptual artist. My work focuses on exposing the many ways people are manipulated and misguided by language, symbols, assigned values, accepted social mores and cultural constructs…
Read On Muse >
Zambezi partner and CCO Gavin Lester said that brands “clearly stayed away from pressing societal issues or anything that felt remotely political” because they “recognized that viewers could use a break, some levity and fun.”
Read On Ad Week >
Gavin Lester, partner, CCO, Zambezi, said, “A few ads stood out to me this year…”
Read On Shoot >

MORE WHERE THAT CAME FROM

Joy to the Lemons

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