Smartwater wanted to create a lot of buzz without paid media. So we teamed up with Jennifer Aniston and the best of the internet to go viral or go home.
The results were pretty astounding. With no seeding and zero media spend, the video got 10.5 million views on YouTube. It was also the fifth most viewed ad of 2011 according to Advertising Age, and led to the highest month of sales on record for the brand.