We teamed up with the reigning king of the court to launch NBA 2K14.
We leveraged the best baller in the world to sell one of the most dominant sports-game franchises around. From the box art, to the teaser, to the TV spot, Zambezi built the entire campaign around LeBron and his reign over the game.
The reveal of the cover athlete was a big deal for the 2K franchise and its fans. We milked the drama with a teaser and, once social chatter had reached a fever pitch, we revealed LeBron as the cover athlete on TV.
From Times Square art all the way to point of sale, partner displays, and the video game packaging itself, LeBron’s “Reign” was impossible to ignore.
In a rare unfiltered interview with Michael Jordan, we got the G.O.A.T. to reveal his dream team for a pick-up game, why the number 23, and his favorite kicks. The video went viral immediately and had players and journalists talking nonstop.