Eastbay

PREPARATION NATION

You don’t practice; you prepare to win. We worked with Eastbay to inspire their loyal following of high school athletes to give it their all even if no one is keeping score.

Eastbay believes that winners aren’t created on game day, but rather, in the hours, weeks, months, and years they spend preparing for it.

At its core, Preparation Nation is a highly interactive website showcasing the unique training methods used by elite high school teams all across the country. Robust digital and social activations were all anchored around our tagline, “Prepare to Win.”

Zambezi searched far and wide for unique preparation stories. To incentivize athletes to join the nation, we offered one football and one basketball team $20,000 in gear from Eastbay and sent NFL and NBA pros to train or coach alongside our young athletes.

NEWS + PRESS

There are ups and downs, rewinds, fast-forwards and pauses. And yet, we are taught that success is all about a straight path, dead ahead.
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If you’re a marketer looking for a traditional focus group or a by-the-numbers research report, Zambezi X may not be a fit for you. The new division, headed by a trio of senior-level female executives at the Culver City-based indie agency, would rather “cultivate a collective and get real truths…
Read On AdWeek >
Zambezi has long been known for having a famous primary investor: Kobe Bryant. But last year the agency bought out Mr. Bryant’s stake, starting a new chapter in its life. Zambezi also wanted to be seen as a shop that does more than sports and entertainment, so it restructured its…
Read On AdAge >
Zambezi and Autotrader have rolled out ‘Shop All the Cars,’ an advertising blitz with national broadcast and a 360-degree Times Square Spectacular. The campaign’s core creative execution is a :30 broadcast spot that features a visceral mash-up of faux car commercials from a variety of brands. The campaign features the…
Read On The Drum >

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