Hubert's Lemonade


Hubert’s Lemonade had been warning the masses that their product may cause joy. We made it impossible not to feel it.

Hubert’s wanted to refresh their brand and serve it up along with their tasty lemonade in new markets nationwide. Enter, “Joy to the Lemons,” a celebration of flavor and fun. To bring it to life, we wrote witty, flavor-infused headlines and paired them with whimsical illustrations.

A pair of cute, quirky, animated pre-roll videos brought the world of Hubert’s to life.

We took joy to the streets with big, bright, unmissable out-of-home placements in cities across the country.


There are ups and downs, rewinds, fast-forwards and pauses. And yet, we are taught that success is all about a straight path, dead ahead.
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