Industry folk—including Zambezi principal and CEO, Jean Freeman—share where they draw the line this Valentine’s Day.

I lead the agency’s creative department and I’m also a practicing conceptual artist. My work focuses on exposing the many ways people are manipulated and misguided by language, symbols, assigned values, accepted social mores and cultural constructs…

Zambezi partner and CCO Gavin Lester said that brands “clearly stayed away from pressing societal issues or anything that felt remotely political” because they “recognized that viewers could use a break, some levity and fun.”

Gavin Lester, partner, CCO, Zambezi, said, “A few ads stood out to me this year…”