Golf isn’t just a sport; for many, it’s a lifestyle. We helped Ashworth reinvent themselves as a lifestyle brand with a self-published magazine-catalog hybrid.
Ashworth, an apparel brand steeped in authentic golf history, needed to reinvigorate its presence in the golf world. Our challenge was to show that this legacy label had evolved into a stylish, premium lifestyle brand in touch with the soul of the game.
We created Golf/Man, an interactive digital experience and mixed-media catalogue reflecting a shift in golf toward more natural, ruggedly beautiful links courses. From travel, to food, to the courses themselves, Ashworth explores the world of the adventurous golfer with this ongoing, premium quarterly magazine.
The Golf/Man digital experience features in-depth articles, snackable content, striking imagery, cinematic short films, and real-time social integration, all while showcasing the product as part of a larger brand narrative.