Autotrader

DRIVEN BY YOU

Autotrader helps customers find the perfect car for their specific needs. We helped them bring those needs to life in a relatable way.

Autotrader has over three million listings from 40,000 dealers and 250,000 private owners, as well as search tools that make navigating all those listings a breeze. We helped empower millennials to search on their time and their terms to find a car that fits their specific needs instead of buying a car that happens to be on the most convenient car lot on the day they happen to have time.

TV

Autotrader helps you search for a new car as your life changes. We superimposed search buttons over relatable moments to tell stories of change and adaptation.

DRIVEN BY STYLE

The car you drive is an extension of your personality. We created a color-sensing projection map experience to transform a car to the personal style of each visitor.

PRODUCT

The Save a Car feature on Autotrader is an underutilized car-shopping tool. To show how it works and how it can help you, we put saving cars on the Autotrader app into the context of a father and son’s nighttime routine.

NEWS + PRESS

Did you happen to notice that the biggest thing in advertising right now is a statue?
Read On AdAge >
Our agency is no different than yours. Tough, sensitive. Young, old. Black and white. Full of usually hopeful, sometimes brilliant, mostly crazy storytellers…
Read On AdWeek >
If you’re a marketer looking for a traditional focus group or a by-the-numbers research report, Zambezi X may not be a fit for you. The new division, headed by a trio of senior-level female executives at the Culver City-based indie agency, would rather “cultivate a collective and get real truths…
Read On AdWeek >
Zambezi has long been known for having a famous primary investor: Kobe Bryant. But last year the agency bought out Mr. Bryant’s stake, starting a new chapter in its life. Zambezi also wanted to be seen as a shop that does more than sports and entertainment, so it restructured its…
Read On AdAge >

MORE WHERE THAT CAME FROM

The Best Performance <br>Brand in Golf

Taylormade

The Best Performance
Brand in Golf

Come As You Are

The Venetian

Come As You Are