Autotrader

DRIVEN BY YOU

Autotrader helps customers find the perfect car for their specific needs. We helped them bring those needs to life in a relatable way.

Autotrader has over three million listings from 40,000 dealers and 250,000 private owners, as well as search tools that make navigating all those listings a breeze. We helped empower millennials to search on their time and their terms to find a car that fits their specific needs instead of buying a car that happens to be on the most convenient car lot on the day they happen to have time.

TV

Autotrader helps you search for a new car as your life changes. We superimposed search buttons over relatable moments to tell stories of change and adaptation.

DRIVEN BY STYLE

The car you drive is an extension of your personality. We created a color-sensing projection map experience to transform a car to the personal style of each visitor.

PRODUCT

The Save a Car feature on Autotrader is an underutilized car-shopping tool. To show how it works and how it can help you, we put saving cars on the Autotrader app into the context of a father and son’s nighttime routine.

NEWS + PRESS

There are ups and downs, rewinds, fast-forwards and pauses. And yet, we are taught that success is all about a straight path, dead ahead.
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If you’re a marketer looking for a traditional focus group or a by-the-numbers research report, Zambezi X may not be a fit for you. The new division, headed by a trio of senior-level female executives at the Culver City-based indie agency, would rather “cultivate a collective and get real truths…
Read On AdWeek >
Zambezi has long been known for having a famous primary investor: Kobe Bryant. But last year the agency bought out Mr. Bryant’s stake, starting a new chapter in its life. Zambezi also wanted to be seen as a shop that does more than sports and entertainment, so it restructured its…
Read On AdAge >
Zambezi and Autotrader have rolled out ‘Shop All the Cars,’ an advertising blitz with national broadcast and a 360-degree Times Square Spectacular. The campaign’s core creative execution is a :30 broadcast spot that features a visceral mash-up of faux car commercials from a variety of brands. The campaign features the…
Read On The Drum >

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