Autotrader helps customers find the perfect car for their specific needs. We helped them bring those needs to life in a relatable way.
Autotrader has over three million listings from 40,000 dealers and 250,000 private owners, as well as search tools that make navigating all those listings a breeze. We helped empower millennials to search on their time and their terms to find a car that fits their specific needs instead of buying a car that happens to be on the most convenient car lot on the day they happen to have time.
Autotrader helps you search for a new car as your life changes. We superimposed search buttons over relatable moments to tell stories of change and adaptation.
The car you drive is an extension of your personality. We created a color-sensing projection map experience to transform a car to the personal style of each visitor.
The Save a Car feature on Autotrader is an underutilized car-shopping tool. To show how it works and how it can help you, we put saving cars on the Autotrader app into the context of a father and son’s nighttime routine.