A lot has changed since 1915. Or has it? We worked with Focus Features to promote the release of “Suffragette” and start a bigger conversation.
In the past 100 years, women’s rights have come a long way. But just how far? With the release of the film “Suffragette,” Focus Features asked Zambezi to make a campaign to highlight the fact that history is still in progress.
Our solution? #HopeForOurDaughters: a social rallying cry that unites men and women in the fight against the injustices that still plague this generation of women and their daughters.
To promote the cause, we released “Daughters,” a powerful docu-film that asks modern-day girls to guess whether injustices against women took place 100 years ago or take place today. The piece contextualizes the ideals of “Suffragette” with the reality of today’s gender-equality fights, struggles, and victories.
The #HopeForOurDaughters hashtag initiative asks fans to get involved by posting their hopes for the future women of the world. For every post, a donation is made by Focus Features to support Equality Now, a nonprofit dedicated to gender equality.