The Venetian

COME AS YOU ARE

The Venetian Las Vegas needed to differentiate from other hotels and give their establishment new life. So we turned hospitality advertising on its head by focusing on the one thing that’s constantly changing: its guests.

"Come As You Are" became our individualistic rallying cry to get people into high-end hotel rooms.

NEWS + PRESS

Zambezi CCO Gavin Lester is among those taking the helm and changing the rules.
Read On Ad Week >
Things are a little blurry in Zambezi’s new campaign positioning Kelley Blue Book as “Your Car Guide.”
Read On Agency Spy >
For the national launch of vitaminwater active, the Coca-Cola brand turned to Los Angeles independent agency Zambezi for a personification of its positioning as “a sports drink for the rest of us.”
Read On AdWeek >
Zambezi CEO, Jean Freeman, was named to AdWeek’s elite list of brand and agency leaders—who are also moms.
Read On Adweek >

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