The Venetian

COME AS YOU ARE

The Venetian Las Vegas needed to differentiate from other hotels and give their establishment new life. So we turned hospitality advertising on its head by focusing on the one thing that’s constantly changing: its guests.

"Come As You Are" became our individualistic rallying cry to get people into high-end hotel rooms.

NEWS + PRESS

Industry folk—including Zambezi principal and CEO, Jean Freeman—share where they draw the line this Valentine’s Day.
Read On Campaign Live >
I lead the agency’s creative department and I’m also a practicing conceptual artist. My work focuses on exposing the many ways people are manipulated and misguided by language, symbols, assigned values, accepted social mores and cultural constructs…
Read On Muse >
Zambezi partner and CCO Gavin Lester said that brands “clearly stayed away from pressing societal issues or anything that felt remotely political” because they “recognized that viewers could use a break, some levity and fun.”
Read On Ad Week >
Gavin Lester, partner, CCO, Zambezi, said, “A few ads stood out to me this year…”
Read On Shoot >

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