To sell All the Cars, Autotrader made the mother of all car ads.
Autotrader lets you shop all the cars: every make, model, style, color, and year. We took inspiration from all the winding roads, all the lifestyle moments, all the Russian Arm shots, and all the donuts to drive home the idea that if you don’t find your next car on Autotrader, you won’t find it anywhere.
We took all the cars to America’s most famous intersection, Times Square.
We name-dropped all the car models to remind buyers of all the car options on Autotrader.