TaylorMade
Not All Speed Is Created Equal

Every TaylorMade driver head is injected and calibrated to the threshold of the legal speed limit — proving that not all speed is created equal.

CIRCLES OF SPEED

Inspired by the ports in which each driver face is injected, we took other circular icons synonymous with speed and created a TV spot to tease new products. We built on the visceral feeling of speed and building the anticipation of playing with the new equipment. Following that, we rolled out highly produced CG product videos to introduce the new technologies — Injected Twist Face and Speed Bridge. M5/M6 drivers democratized speed because with Injected Twist Face, everybody gets faster. This technology isn't designed just for the top tour Pros in the world, it is for you, Brittany, and yes, Rory McIlroy, too. The tone of our work is conversational, fast-paced, and relatable with the inclusion of amateurs.

SPEED BRIDGE

INJECTED TWIST FACE

EVERYBODY GETS FASTER

Press

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of Athletes

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Playbook
of Advertising

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a few plays from political campaigns