TaylorMade
Straight Distance

Face it, the driver face was outdated. TaylorMade's M3 and M4 drivers introduced the breakthrough Twist Face technology designed to generate Straight Distance.

SOMETHING TWISTED

We first used TaylorMade athletes’ large social following to tease that “something twisted” was coming soon. Then, to dramatically introduce the breakthrough technology, we unveiled Twist Face with stripped-down macro product shots in both TV and print. This was jarring in the category. Twist Face technology optimizes the face angle at impact, which leads to straighter ball flight, even when hit off the toe. And everyone can benefit, including the best in the world tour Pros.

MARSHALS

This led us to marshals at golf tournaments whose sole job it is to identify when a Pro has hit a ball astray. Unfortunately, with Twist Face technology, TaylorMade has made their jobs obsolete. Sorry guys.


TaylorMade makes a premium Tour golf ball. But 2018 was its second year in market, so our challenge was to increase awareness and validate its performance with the best golfers in the world. In doing so, we deployed a provacative message that called out the legacy brand, while also communicating our benefits.

THE WAIT

We tapped into insights of passionate golfers across the Northeast and Midwest that have to put away their golf clubs when winter comes. The Wait was TaylorMade's love letter to golfers. A Clio winner that showed we have the same excitement to see the pins get put in so we can get out and play.

Press

Beats by Dre
Brings in an A-List
of Athletes

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Brands, Agencies
Reveal Their IWD
Plans, Campaigns

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The Political
Playbook
of Advertising

Marketers can, and should, take
a few plays from political campaigns