Ultimate Software
What I Was Told

When Ultimate Software was named #1 Workplace for Women, we needed to tell a big story.

Ultimate Software is the greatest company you may not have heard of. Consistently ranked among Companies that Care, and one of the Best Places to Work. So it was time for a big statement, and we saw the perfect moment to anchor on: International Women’s Day. We asked top company leaders to share their real experiences with prejudice and sexism. Zambezi shot on campus with Oscar-winning documentarian Lucy Walker to craft a powerful, personal film. Then we planned and bought weight in surgically targeted primetime broadcast and extended reach in digital with page takeovers on Wall Street Journal and NYT leading up to International Women’s Day. The resulting traffic to Ultimate Software’s site was overwhelming, primarily from new customers.

Press

Beats by Dre
Brings in an A-List
of Athletes

Marketers can, and should, take
a few plays from political campaigns

Brands, Agencies
Reveal Their IWD
Plans, Campaigns

Marketers can, and should, take
a few plays from political campaigns

The Political
Playbook
of Advertising

Marketers can, and should, take
a few plays from political campaigns