Hubert's Lemonade
Joy To The Lemons

Hubert’s had been warning the masses that their lemonade “may cause joy.” We made it impossible not to feel it.

“Joy to the Lemons” is a celebration of flavor and fun infused in the least likely of places — the world’s sourest fruit. To bring it to life, we paired witty, flavor-infused headlines with whimsical illustrations.

All six flavors were given handcrafted illustrations by experimental and underground artists. From a pig-latin spelling bee to a sneaky lemon-headed sourpuss to a delicious flock of melephants to a tsunami of kamikaze fruits, our tasty characters made you feel the surprisingly joyful flavors of Hubert’s Lemonade in mouthwateringly unmissable executions across the country.

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