Autotrader
Shop All The Cars

If you’re searching for a car, that car is on Autotrader.

Two-thirds of people enter the car buying journey without knowing what they want for their next car. What users really want is freedom to make their own decisions, and what they need is options. Autotrader has all the cars — which is why it’s only fitting that we turned all the car ads into ads for Autotrader.

Importantly, our positioning also offered the emotional benefits of access, convenience, and control. It communicated to car intenders that you can shop how you want, for whatever you want.

We underspent, out-thought the competition — and the work worked. Shop All The Cars drove Autotrader’s outsized results for unique visits, positive association, and social and digital shopping.

Press

Beats by Dre
Brings in an A-List
of Athletes

Marketers can, and should, take
a few plays from political campaigns

Brands, Agencies
Reveal Their IWD
Plans, Campaigns

Marketers can, and should, take
a few plays from political campaigns

The Political
Playbook
of Advertising

Marketers can, and should, take
a few plays from political campaigns