WE KNOW GAME

CHAMPS SPORTS

Champs Sports needed to reimagine their brand to find relevance. Our insight, based on research, uncovered a unique positioning at the sweet spot between sports and fashion. Our platform “Champs Sports: We Know Game” repositioned the retailer as the official provider of style and swagger.

We served as Agency of Record for Champs Sports for three years, growing their business and digital presence by double-digits each year.

The “We Know Game” campaign expanded to broadcast and digital content, seasonal retail pushes, in-store, social media programs, and nontraditional.

We created the mobile app SWAG, a digital magazine showcasing full original and custom content. SWAG seamlessly integrated a shoppable e-commerce catalog with interactive experiences in music, sports and fashion to further the cultural conversation.