TRANSPARENT

The Honest Company

The Honest Company, named Forbes’ Hottest Startup of 2014 with a billion-dollar valuation, came to Zambezi with a challenge: Shift consumer perception of a mom-and-baby brand to a health-and-wellness icon.

Our first assignment launched Honest’s home-essentials line. 

Zambezi created a campaign to build awareness of Honest’s nontoxic, eco-friendly products and drive people to Honest.com to sign up for their Essentials Bundle. 

The national television spot playfully celebrates Honest’s commitment to transparency and ran across all communication channels.