If you know any golfers, you know that winter is like purgatory. Across half the nation, the ground freezes and courses close, golf clubs go into storage and the game you love is put on ice for months. Unless you live in the Sun Belt, it’s miserable.
As the #1 Driver in golf—and as a company of devoted golfers—TaylorMade knows that feeling, and has composed a love letter to fellow golfers yearning to get back on the course.
“The Wait” is Zambezi’s first brand ad for TaylorMade and was shot on and around Hazeltine National Golf Course in Chaska, Minnesota (which will host the 2016 Ryder Cup). Whether you’re the #2 golfer in the world (Jason Day), or an everyday golfer, winter is long and frustrating. Spring and the new golf season can’t come soon enough.
"The Wait" received heavy airplay on NBC beginning during the WGC-Cadillac Doral Championship and continuing through the start of spring on ESPN and The Golf Channel.
Launched on Facebook initially, it was viewed over 1 million times in its debut weekend. YouTube and Twitter were also hotspots for fan interaction, with print, digital banners, and social channels supporting.