THE UNFAIRWAY

TAYLORMADE

TaylorMade’s M2 Fairwaywood has been one of the most talked about golf products in 2016. Whether it’s Tour pros or average joe’s, the urban legend surrounding M2 is something rarely seen in the fairwaywood category. In fact, we dubbed it “The UNfairway” to show just how dominant it is.

We created the “Night Ranger” spot to further define this renegade club to the golf world. Shot on an empty driving range at night, we see two players engaging in an unspoken back and forth battle, the UNfairway vs. any other way.

It’s our subtle way of reminding golfers that if they’re not playing M2… they’ll be forced to play against it.