THE UNCOMMON FORCE
At the height of Star Wars hype, Stance asked us to help launch a new line of socks. With competitors like Target and Walmart launching their own Star Wars socks, we took a rebel approach, leveraging limited assets to create reach beyond spend.
The campaign helped Stance have its highest single sales day ever on a Cyber Monday crowded with Star Wars co-sponsorships.
The Uncommon Force
This award-winning custom e-commerce experience lets Stance shoppers use “The Force” to explore Star Wars socks using only hand gestures as they move through scenes from the first trilogy towards a final showdown with Darth Vader socks.
Shoppers can browse, spin and compare products with the wave of a hand thanks to a first-of-its-kind UI that combines complex motion-tracking software and an innovative webcam-based interface.
Mobile maintains the full scale of desktop with seamless accelerometer navigation that lets shoppers explore special edition Star Wars socks without laying a finger on their phone screens.
We turned 20 tickets to a Star Wars launch party into viral unboxing videos and huge social reach with a custom party invite inspired by Princess Leia’s hologram message to Obi Wan.
On Instagram, we recreated 12 iconic scenes from the original trilogy with socks and served them up as sponsored posts, generating thousands of comments, tags and new followers.
The scenes were so detailed that fans accused us of faking it with CGI. We set them straight with “making of” posts that earned even more exposure.
Not bad for a rebel sock brand.