smartwater is the best water out there. To build deeper brand awareness, we produced a satirization of a viral video, appropriately titled the "The Jennifer Aniston Sex Tape." A video that starred Aniston and an amazing cast of Internet superstars spoofed viral videos as it became one itself, while overtly highlighting smartwater’s benefits.

The results were pretty astounding. With no seeding and zero media spend, the video got 10.5 million views on YouTube. It was also the fifth most viewed ad of 2011, according to Advertising Age, and led to the highest month of sales on record for the brand.