MADE OF GREATNESS
TaylorMade’s R15 driver is the result of 15 years of relentless innovation. Zambezi gave it a human face, aligning the inspiring legacy of the Tour pro with the product in Made of Greatness.
Intimate documentaries followed each Tour pro’s path to golfing greatness in conjunction with TaylorMade driver innovation over the last 15 years. The stories made innovation tangible and emotional with highs, lows and doubts that each athlete has faced in his or her career. Each one ends with an invitation for all golfers to unlock the greatness in them with R15.
Heroic portraits of elite TaylorMade Tour pros in print and digital media teased each story and drove traffic to the full stories online. The content was so compelling that Sergio Garcia and Justin Rose both had their stories told in full during the CBS broadcast of the Northern Trust Open.
The Made of Greatness campaign humanized the world’s top-ranked golfers and empowered everyone to achieve personal greatness with the same R15 metalwoods used on Tour.