Glacéau’s newest brand, fruitwater, was a flavored sparkling water with zero calories. We created multiple campaigns over a three-year period that featured bubbly beauty Christina Applegate helping women everywhere “Steal a Moment” for themselves during the busy day.
Digital content featured Christina — and her decoy — giving ridiculous advice on ways women can steal a moment to enjoy a delicious fruitwater.
Print, OOH and POS brought our bubbly message to the masses and drove up awareness in-market and in-store. Tumblr was used to consolidate the content we created. Click here to check it out.
Fun social content pushed out the upbeat “Steal a Moment” story with extremely responsive and relevant posts that ranged from the new season of "Mad Men" to Mardi Gras to Gay Pride week.