Glacéau’s newest brand, fruitwater, is a flavored sparkling water with zero calories. We created multiple campaigns over a three year period that featured bubbly beauty Christina Applegate helping women everywhere “Steal A Moment” for themselves during the busy day.
Digital content featured Christina — and her "decoy" — giving ridiculous advice on ways women can steal a moment to enjoy a delicious fruitwater.
Print, OOH and POS brought our bubbly message to the masses and drove up awareness in market and in-store. Tumblr was used to consolidate the content we created. Click here to check it out.
Fun social content pushed out the upbeat “Steal A Moment” story with extremely responsive and relevant posts that ranged from the new season of Mad Men to Mardi Gras to Gay Pride Week.