TaylorMade came to Zambezi with a mission: generate excitement around the next greatest driver from TaylorMade, the M1, send consumers to trial and, ultimately, to retail to purchase the new club.

We started by creating a powerful tease video, "Divots," which will lead into our Expect the Unexpected campaign to run across various media through 2016.

"Divots" generated hype and tons of consumer buzz around the new driver from TaylorMade, getting our campaign off to a great start.

We followed up with "Unexpected"—fully revealing M1 in all its glory.