DRIVEN BY YOU
Autotrader is the most-visited car shopping site in the world with more than 3 million listings from 40,000 dealers and 250,000 private owners. We were tasked us with reigniting the excitement of car shopping, while positioning the brand as a partner and matchmaker throughout the process. Our debut campaign showed Millennials, who prefer to do their research online, how you can love searching for your perfect car as much as finding it.
We debuted new “Save Car” search tools through engaging TV that broke site traffic records.
Zambezi created a live experience for Autotrader unlike any other. Driven By Style paired a color-sensing camera with projection mapping to match a car to the clothing on your back in real time.
Zambezi worked with local social media influencers to spread the word and draw a crowd. The video of the experience was the most widely shared piece of social content in Autotrader’s history with over a million views on a limited media spend.
Driven By Style showcases Autotrader's ability to help shoppers find cars to match their lifestyles in a growing market for the brand's dealership partners.