DRIVEN BY STYLE

AUTOTRADER

Zambezi created a live experience for Autotrader unlike any other. #DrivenByStyle pairs color-sensing technology with projection mapping to match a car to the clothing of Miami's most fashionable. 

The video of the experience has become the most widely shared piece of social content in Autotrader’s history with over a million views (so far) on a limited media spend. 

Zambezi worked with local social media influencers to spread the word and draw a crowd. #DrivenByStyle showcases Autotrader's ability to help shoppers find cars to match their lifestyles in a growing market for the brand's dealership partners.