In the past 100 years, women’s rights have come a long way. But just how far? With the release of the film, Suffragette, Focus Features asked Zambezi to make a campaign to highlight that history is still in progress.
Our solution? #HopeForOurDaughters—a social rallying cry that unites men and women in the fight against the injustices that still plague this generation of women and their daughters.
To promote the cause, we released "Daughters"—a powerful docu-film that asks modern day girls to guess whether injustices against women take place today or 100 years ago. The piece contextualizes the Suffragette film's ideals with the reality of today's gender equality fights, struggles and victories.
The #HopeForOurDaughters hashtag initiative asks fans to get involved by posting their hope for the future women of the world. For every post, a donation is made by Focus Features to support Equality Now, a non-profit dedicated to gender equality.