CONCERT

AUTOTRADER

In the latest work with Autotrader, Zambezi reinforced the position that Autotrader is the matchmaker for your perfect car, by using the filter of your life. This national campaign began running at the start of the summer concert season and features the original song "Seventeen" from newly discovered indie band, Sjowgren. 

The spot speaks to Millennials, who will account for 40% of all car shopping over the next eight years, and spending more time shopping online for cars (18 hours on average) than other generations, according to an Autotrader study. 

In this national campaign Autotrader turns a bumpy ride into road trip destiny...