COME AS YOU ARE
We partnered with The Venetian to solidify the brand's position in the luxury Las Vegas category and to reposition The Venetian as a state of mind. “Come As You Are” taps into guests' sense of individualism and an infectious pre-travel anticipation.
We cast a wide range of intriguing, idiosyncratic men & women, ranging from 20’s to senior citizens–bringing each of their personalities to life.
Musically, it embraces the spirit of Venice with an iconic 1960’s Italian track (Mina’s Tintarella di Luna). Mina is a true representation of the individualistic spirit we wanted to capture. At its core, the campaign represents an open invitation to come to The Venetian, again and again.