COME AS YOU ARE
We partnered with The Venetian to solidify the brand's position in the luxury Las Vegas category, with the goal of developing a compelling campaign that is truly distinctive, memorable and breakthrough.
To separate The Venetian from other luxury properties, we collectively decided to shift the focus of our communication towards the guests. "Come As You Are" taps into guests' sense of individualism, as well as the infectious sense of anticipation as they pack to come to the Venetian. At the same time, we embraced the spirit of Venice with vibrant colors, and interesting, optimistic narrative and an iconically Italian music track.
At its core, the campaign represents an open invitation to come to the Venetian, again and again.